These articles appear in the MAY 2019 issue of Amusement Today. “Getting the ‘A’ done is the symbol of being done with the outside,” Fisher said. The exploratory environment will deploy a range of technologies, including virtual / augmented reality, mobile apps and radio-frequency identification (RFID) bracelets. The spaces will be connected from the outdoor parking lot through the building’s interior by the Spine, a promenade and bazaar lined with large-scale sculptures and industrial art. Area15 is the raw landscape in which we can build those touch points and sensory pieces of the puzzle.”Īrea15 will offer 126,000 square feet for leasing along with a 40,000-square-foot indoor / outdoor space for live music, festivals, corporate events and e-sport tournaments. “The consumer today wants to feel that they are choosing the adventure. “Our philosophy is not that this is the shiny toy,” said Beneville, pointing out that Area15 won’t be competing with the Strip’s slick mainstream showmanship. Vegas has forced us to be so radically different and authentic.” “It took a lot of brainstorming, looking at things we saw happening in the world. ”įisher acknowledged that it was a challenge coming up with the right idea for the land owned by his company at the northwest corner of Desert Inn Road and I-15. At the same time, we’re trying to do something unique that taps into the fact that there are 42 million visitors who come here. “We recognized that, and Meow Wolf did, too. “Vegas has an amazing art community and a creative class,” said Fisher, who is also on Meow Wolf’s board of directors. Speaking with Amusement Today during the event, Area15 co-founders Winston Fisher, CEO, and Michael Beneville, chief creative officer, were energized about the prospects for their concept, which they described as scalable and suited to other locations but one that could only be launched in this city. military installation 83 miles northwest of Las Vegas. Its name is a play on its Interstate 15-adjacent location and Area 51, the secretive U.S. The project is a joint venture of creative agency Beneville Studios and real estate investment firm Fisher Brothers, both of New York. Meow Wolf, a Santa Fe, N.M.-based art collective and production company that has made waves with its multimedia, interactive walk-through exhibits (and recently completed a dark ride called Kaleidoscape for Elitch Gardens in Denver), will be the anchor tenant. The 42-foot-tall, steel-framed letter is the portal to a 200,000-square-foot development that, along with dining and shopping, will house art installations and immersive experiences - transporting visitors into fantastic, story-driven realms. LAS VEGAS - Previewing the creative flair it promises to deliver upon its planned opening this December, Area15, an experiential retail and entertainment complex under construction west of the Strip, unveiled a giant “A” marking its entrance during a March 26 media event. Area15 immersive concept readies for Vegas debut.“Our presale tickets have been popular, with over 10,000 already sold,” noted Renda. With a planned opening in May, Otherworld is readying for success. Five rooms were designed by accomplished artists, allowing guests to literally step into the artists’ imaginations. Otherworld designers created the majority of exhibits and attractions in-house. “They want to be able to engage and interact with art and entertainment in new ways.” Most interactive things involved either sounds and /or lights being activated by certain actions.“People are craving tactile experience,” added Renda. I was expecting that there was a puzzle to solve based on other reviews, but if there was, I didn’t find it. (FYI in the phonograph room, play records on it and see what happens). After seeing some other reviews, I did realize that there were a few interactive things I missed. Keep in mind in most rooms there is something interactive about it. Upon entering the exhibit, enter the room on your right to begin. per adult (price varies by group size) The area. As you wander around the facility, you break through to these alternate realms. Columbus Ohio (CMH) Airport Arrival or Departure Private Transfer. That sense of wonder is harder to come by as an adult. There was something so magical about allowing my imagination to take over, to feel like I was stepping into a portal into a magical world. Upon arriving at the facility, you find that it is abandoned, but you can view video logs left behind by the staff. By Chelsea Wiley AugWhen I was a kid, there was nothing I loved more than escaping into a novel. The premise of the exhibit is that your are a beta tester for a research company that is researching alternate realm tourism. The ticket is sent to your phone and you present the QR code on your phone at the lobby for check in. The tickets are purchased in advance on the website with a timed entry time. Otherworld is an art museum in east Columbus located in an old strip mall. We visited Otherworld in Columbus, Ohio the other day.
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